Why do you participate in trade shows? Do you put up a trade show exhibit just for the fun of it? Does your trade show exhibit just seem like a good way to pass the time? No - of course not! You invest valuable time, energy, and effort into a trade show because you want to educate people about what you have to offer, and then convince them that your product or service is worth investing in. In a perfect world, masses of people...
Ever go to a trade show and find yourself with piles of business cards, catalogs, and other contact information to sift through later? Do you wish that there was a hassle-free way to keep track of all your contacts that can help you operate more efficiently and cut down on resources at the same time? You’re in luck! The Trade Assist App works with both the buyer and seller to help enhance their trade show experience by spending less time collecting/exchanging contact information and printing catalogs and spending more time conducting business. ...
A LinkedIn Company Page helps to build your tradeshow's brand and enhance your B2B exposure. LinkedIn is the world's most popular business networking platform. The professional social network has over 150 million members and is growing at a rate of 10 new members every 5 seconds. All of this creates an amazing opportunity for your tradeshow to connect to future vendors, and continue networking with previous participants and fans. What's interesting, especially for your tradeshow, is where the growth is taking place on LinkedIn. And with LinkedIn being a publicly traded company, we are actually able to...
When it comes to your next tradeshow, you're probably asking yourself: "what are some ways I can leverage social media for marketing and promoting the event?" Social media is a term that covers multiple platforms, but what I'd like to focus on in this article is Facebook. But not just any facet of Facebook. What I'd like to talk about is how Facebook Places, and the power of "check in", can build awareness and exposure for your next tradeshow.Best of all, using Facebook Places and "Check In" is 100% FREE! ...
No matter if you are a trade show exhibitor, manager or attendee, an online presence is necessary in today’s marketplace. Building a website for your company or brand can seem a bit intimidating, but the following four benchmarks will work together to create a cohesive presence on the web. To begin, content should be the core of your website. A beautiful website without content will not keep your consumers returning for more. Strategize a wide variety of content pieces that will make your website stick out from the rest. The content...
Adding a predicted 80 million more smartphone users to the market this year alone can create quite the buzz among mobile marketing.Smartphones are expected to dominate the U.S. market in 2011, creating more smartphone platforms than feature phones in America. But other than using smartphones to scan QR codes or tweeting live from trade shows, how can a mobile phone be used to increase knowledge and participation at your next trade show? How can you use a phone to help your attendees and promote your sponsors better? Create a mobile app! Creating a mobile app for your next trade show is a useful and innovative way to generate greater awareness of upcoming events at your show and to satisfy your sponsors' need to be promoted in a fun, interactive way. Much like the ExpoRep product that allows you to expand your efforts to increase attendee experience and reduce the need for printed...
