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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • 4 Meetings Resolutions You Should Make in 2015

    • December 19, 2014

    With 2014 quickly coming to a close, it’s time for reflection on the successes and failures of the year and then make some resolutions for the year to come. Based on the trends in the meetings world during 2014, there are 4 resolutions you should make going into 2015. These goals include things such as giving your meeting planners a strategic role instead of just a managerial one, focusing more on your attendees, keep thinking about the future, and taking ideas from pop culture and not just the association world. read more.


  • 5 Takeaways from ASAEs Tech Conference

    • December 18, 2014

    ASAE’s 2014 Technology Conference and Expo provided lots of useful data and insights from some of the great minds of the association world. Five big ideas stood out as incredibly important things to take back to your associations. One of incredible interest is in regards to finding the perfect AMS. You can’t, says Teri Carden, found of Review My AMS. It may be hard due to their cost, but she says that what you should do is find one you can live with. Other bigs ideas cover topics such as videos, homepages, legacies, and keeping a constant approach. read more.


  • Does Your Association Have a Mascot?

    • December 17, 2014

    The Kentucky Pharmacists Association (KPhA) has been getting noticed for it’s silly and clever membership mascot, Roamey the Gnome. Bob McFalls, executive director and CEO at KPhA has been taking Roamey with him on the road to pose for pictures and talk about KPhA membership. Roamey is helping with member and non member outreach by tagging along and being a “conversation starter,” according to McFalls. Posing for a photo with a 12-inch gnome may be a little silly, but that’s the point. Roamey gets people excited and talking about KPhA. read more.


  • Where Does Marketing Fit In?

    • December 16, 2014

    Associations are constantly being asked to do more with less, and often times falls to the side. But according to a recent study by Demand Metric Research Corp, associations have been doing the best they can to embrace marketing. The 2014 State of Digital Marketing in Associations study was conducted from mid-October to mid-November 2014 and has released some key findings that should be taken into consideration. Email and event marketing are top ranked tactics, with content marketing lower on the list. This shows a large gap in knowledge of how to produce and deploy effective content. read more.


  • 3 Creative Networking Ideas

    • December 15, 2014

    One of the main reasons that people attend meetings and conferences is for the networking opportunities. However, often times attendees feel like they’re bad at getting conversations started and could use a little hands-on help. Is your association or group doing all that it can to give your attendees and exhibitors the best networks experiences they can get? It might be time to try something new and shake things up a bit. A few associations and industries have been upping their game and starting new programs like B-I-N-G-O, virtual spaces and speedy setups. read more.


  • Is Working Too Much Killing Your Productivity?

    • December 12, 2014

    According to the recent “The State of Workplace Productivity Report,” 70% of employees are suffering from an overabundance of work. Having more work to complete than can be done in one day is the leading cause of lower levels of productivity, according to the study. Working too much leads to a cycle of working long hours with less productivity which then leads to more long hours. One of the recommended ways to combat this is to work less hours and take breaks more often, but work smarter. read more.


  • Balancing the Old with the New

    • December 10, 2014

    Technology is constantly changing and updating and there’s always the people who are early adopters and are ready to try whatever new comes their way. But there’s also the people who trust their tried and true technologies that have been working for them. There continues to be tension between the two groups of people, and it’s important to find a balance in your association. If most of your employees are still using flip phones, it may not be the best time to launch an app, but it also wouldn’t hurt to propose the benefits and work to make sure you’re in the right place for you. read more.


  • Collaborating with External Communities

    • December 10, 2014

    The online physician network Doximity has been rapidly growing and has recently claimed to have hit 400,000 enrolled users, which is over half of all the physicians in the United States. Conversations have spurred up around Doximity and questions as to whether the American Medical Association missed out by not creating the system themselves. One organization, though, is seeing Doximity as a collaborator instead of a competitor. The Society of Hospital Medicine is planning a partnership with Doximity and have said that their mission of helping patients is more important than sticking to member only platforms. read more.


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