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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • Ideas for Getting a Board Over Their Fear

    • January 26, 2015

    In her new book, Ctrl+Alt+Believe: Reboot Your Association for Success, Holly Duckworth, CMP, CAE, CEO of Leadership Solutions International, paints a bleak picture of association’s challenges. However, she also focuses a lot on the need for association leaders and boards to get over their fear and how they should do that. In this interview Duckworth answers questions about her opinions on how to overcome fear. She mentions focusing on your organization’s mission or vision statement, acknowledging that fear exists, continuing to ask ‘why,’ and to beta-test new ideas. read more.

  • Where do Organizers and Exhibitors Agree on Sponsorships?

    • January 23, 2015

    A few recent studies have shown that sponsorship revenue for associations has gone up in last few years and that organizers believe it will continue to grow in the coming years. The sponsorship study released this week by the Global Experience Specialists (GES) surveyed both organizers and exhibitors on what they’re looking for from these partnerships. There is some overlap between the two groups, but also some revealing areas of discrepancy. Some of the most interesting findings are within the categories of sponsorship effectiveness, sponsorship uniqueness, and the sponsorship end goal for both sides. read more.

  • 6 Areas To Focus on in 2015

    • January 22, 2015

    It’s hard to make predictions for the upcoming year, but it does seem that 2015 will be a volatile year and associations need to keep up with shifting atmospheres. To keep up with the changing scene, there are six areas to focus on, including having big goals, limiting email checking, rethinking engagement, listening to all voices in your organization, staying on the cutting edge, and video. There’s going to be a lot going on in 2015 and it’s important to keep up with all the moving pieces. read more.

  • How to Recruit and Retain Volunteers

    • January 21, 2015

    Two studies were released in December on volunteer motivations and experiences that help find and keep volunteers. One study addresses what makes “episodic volunteers” come back on a regular basis and the other looks at volunteer motivations and how they affect intentions to continue volunteering. The former study found that factors such as satisfaction and commitment to the organization affect retention differently depending on the stage of volunteering. The latter also found that satisfaction was an important factor. Both studies have findings that could help associations with their volunteer programs. read more.

  • Will Associations Become Customer-Driven?

    • January 20, 2015

    Earlier this month the association software company, Abila, released some suggestions on what should be next for the association world. One of the most notable recommendations was to expand beyond focusing on just members to also focusing on customers. Associations have always been member-centric but 2015 may a time for change. Abila specifically noted looking into customer-engagement via online resources. The Public Media Platform and it’s digital distribution system that was released last year are an example of ways that associations and nonprofits can expand into customer-engagement. read more.

  • What Can You Learn from Non-Attendees?

    • January 16, 2015

    It’s common practice to send out a post-conference survey to your attendees, but what about surveying your non-attendees? A lot can be learned by surveying non-attendees, especially those that have attended in the past but didn’t this year. It’s important, though, that you stay focused on finding out why they didn’t attend and using that to make your conference better for those who do choose to attend, versus getting caught up in only trying to convince people to attend. Also, like any survey, it’s important to be thoughtful in creating your survey questions and work to get to the heart of why people don’t attend and what would compel them to do so in the future. read more.

  • Are You Prepared for an Aging Workforce?

    • January 15, 2015

    Many americans, for whatever reason, are deciding to work past the standard retirement age of 65. However, recent research from the Society for Human Resource Management indicates that only one third of organizations are preparing for an aging workforce. How do you need to prepare? It’s important to look at ways to recruit and maintain older workers. Jo Ann Jenkins, CEO of AARP, also recommends looking at instituting a phased retirement plan that would allow employees to scale back work rather than a sudden drop off. read more.

  • Use Your Members for Membership Drives

    • January 14, 2015

    Who is better to explain and encourage membership than your members? The National Association of Home Builders recently started a campaign to get their members involved in their membership drive. They’ve asked all of their members to submit videos about what their NAHB membership means to them and why others should join. The videos can be submitted until February 13 and multiple prizes will be given out after the deadline. The NAHB hopes to use the video contest to supplement their yearly spring and fall membership drives. read more.

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