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News & Resources

Tradeshow news, insights and helpful tips for show managers and show producers.

  • Voting on Dues Increases

    • October 22, 2014

    Most associations donít have members vote on dues increases, but one association is proving that doing that can lead to happy members along with increased revenue. The Golf Course Superintendents Association of America (GCSAA), however, does require member approval for dues increases. R. Scott Woodhead, CAE, director of member relations, says that a dues increase proposal has never failed to pass. GCSAA raises its due every two years and ties those increases to the Consumer Price Index. By doing this, dues only increase about ten dollars every two years and mainly cover rising operating costs.read more.


  • Using Surveys to Better Know Your Members

    • October 22, 2014

    When it comes to knowing your members, the how or what and broad labels can often time come before actually getting to know and understand your members. One way to really get to know who your members are, is to conduct an association-specific survey. Creating a successful survey begins by defining it’s goal. After that, the challenge comes in finding the best way to word your questions and to deploy the survey to your members. Finally, the data collected from the survey will be useful for steering your association goals and actions in line with what your members need and want. read more.


  • What to Know About Non-Dues Revenue, Part 2

    • October 22, 2014

    In the second part of this article, five more questions about non-dues revenue are discussed. These address concerns about social media, advertising and sponsorship, and if it’s possible to go too far with non-dues revenue. Non-dues revenue programs have to be balanced with the core membership benefits or you run the risk of oversaturation for your members. As with the previous five questions, these also push the importance of overall balance and making sure that all of your offerings provide value and benefit for your members. read more.


  • What to Know About Non-Dues Revenue, Part 1

    • October 21, 2014

    Where non-dues revenue comes from is always a question for associations. It may seem that social media and digital offerings are going to take the place of traditional non-dues revenue streams such as annual conferences, but experts seem to think these tools will be an enhancement rather than a replacement. Five major questions about non-dues revenue are brought up and touched on by multiple association executives. The main things to focus on are just maintaining a balance and creating value for your members with everything you do. read more.


  • Clown Membership Group is Against Scary Clowns

    • October 17, 2014

    The scary clown has been being used in movies and television for a long time. It plays off of the actual fear of clowns, coulrophobia, and is giving concern to clown groups like the Clowns of America International (COAI). The membership organization is calling out Hollywood for sensationalizing and continuing this trend. The president of COAI, Glenn Kohlberger, says that these depictions of clowns can have damaging effects and another article recently suggested that these scary clowns could be harming the membership counts for many clown organizations. read more.


  • Member Applications Tips from the Peace Corps

    • October 16, 2014

    The Peace Corps revamped it’s recruitment and applications process this year and has seen tremendous growth in completed applications. Although the Peace Corps is a very different type of membership program, associations can take some tips from their book on how to better their membership applications. One of the big changes associations should look at in their application forms is moving from getting all the information they want to getting just the information they need to get started. read more.


  • Stop Blaming Millennials

    • October 15, 2014

    Through history each younger generation has been blamed for being worse and dragging our society down, yet we continue to move forward. This would suggest that it’s not the younger generation, currently the millennials, that we should be worried about. What the focus should instead be, is how organizations are remaining the same while culture and society is shifting. Millennials may be highlighting the problems by defining the current customers and culture, but by blaming them instead of making sure your business or organization makes sense to them, is the real issue. read more.


  • Marriott's Wi-Fi Controversy

    • October 14, 2014

    Wi-Fi and connectivity is a major part of conferences and events and is expected at an affordable rate. Last year, a complaint was filed against Marriott, which owns the Gaylord Opryland Hotel and Conference Center in Nashville, for blocking guestís personal internet connections while also charging for connection to the Marriottís internet. The complaint was filed with the Federal Communications Commission (FCC) and last week, the FCC announced that Marriott would be paying a $600,000 to resolve the investigation, must improve itís Wi-Fi practices, and will be required to file compliance and usage reports to the FCC every three months for the next three years. read more.


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