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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

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    The Good, The Bad, and The Ugly From a Trade Show Newbie

    • September 3, 2015

    When I started with Map Dynamics a little over a year ago, I hadn\'t been to a single trade show. Now that I\'ve got a few under my belt, I\'m starting to lose my newbie status, but before I do, I wanted to take some time to share my thoughts on attending shows with little to no previous experience.  The Good  Attending shows...read more.


  • 6 Steps to Better Social Media at Your Events

    • September 1, 2015

    Every meeting planner knows that social media is an important aspect, but there are some key steps you can take to ensure it's successful. As with everything else for your event, do your research beforehand. It's essential to know ahead of time which platforms are most appropriate for your audience and at what times. Another task included in your pre-planning should be to appoint one person to be your on-site social media guru. Assigning one person to social media during the event removes the possibility of other to-dos taking precedence and keeps a consistent voice across channels. During the event you should get your partners, like the hotel or convention center, involved so they can help answer questions, embrace the immediacy of social media, put your hashtag everywhere, and think about bringing the social conversations to the big screen.read more.


  • 4 Lessons from Professional Sports

    • August 28, 2015

    Event planners often don't have the budgets or superstars that professional sports do, but that doesn't mean there aren't some great takeaways. In regards to execution, staffing, and building excitement around conferences and events, there are four lessons that can learn from recent professional sports tactics. First, take a note from the Brooklyn Nets and treat your conference social media team like rockstars to make sure they have all the access they need to sell all of the positives in the best way possible. Other ideas include thinking outside of the box when it comes to staffing, providing unique and memorable giveaways, and rethinking how you use data.read more.


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    Going Digital with Your Event is Simple!

    • August 27, 2015

    When you\'re ready to ditch the PDF maps and the paper copies, the process of going digital can seem daunting. With our process, there\'s only 5 simple steps separating you from your digital mapping system! read more.


  • The Continual Balance of Member Engagement

    • August 26, 2015

    As an association, trying to balance the diverse needs of your members is a continual struggle. It's clear that members, not the association, should dictate engagement, but it's impossible to cater to every individual need or engagement wish. The challenge is in finding the common ground where members can be served. Jamie Notter and Maddie Grant, CAE, cultural and digital strategists at Culture That Works, and Joe Vallina, MBA, MSM, CAE, publisher at the American Nurses Association identified five common areas of engagement for associations: purchases, customer satisfaction, content, volunteering, and community.read more.



  • How to get More out of Your Post-Event Surveys

    • August 18, 2015

    If you're going to keep pushing your meeting or event to the next level, a post-event survey can be one of your most important tools. You have to inspire your attendees to respond and provide suggestions. There are many things you can do to encourage that, but there are three major places to start. First, make sure your survey goes out while the event is still fresh on everyone's mind and isn't going to get lost in their inboxes when they get back to work. Secondly, it's important to show respondents that you're actually listening. It could be highly beneficial to have someone respond to anyone who reports having a less than satisfactory experience. Lastly, make sure to put the reviews to work and use them to motivate next year's prospective attendees to register.read more.


  • Best Practices for Using an Interactive Map

    • August 13, 2015

    Interactive Trade Show Maps are growing in popularity throughout the Expo Industry. Though they have been around for at least a decade, the increase in demand for information at the fingertips of exhibitors and attendees means that the ability to display an exhibit hall in an easy to use digital way is in higher demand than ever before.  The issue at hand is that not ...read more.


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by MapDynamics