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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • Use Complaints to Start Conversations

    • May 26, 2015

    Conference education style has started shifting from passive lectures to interactive educational sessions. Like with any type of change, making this move is likely to met with complaints from some attendees. However, you can take those complaints and use them to start conversations and demonstrate how interactive learning is beneficial to all involved. Some likely complaints include that attendees just want the speaker to teach the session, that they learn best by listening to a lecture, or that they paid to learn from the speaker not others in the session. Use these complaints to start the conversation about how attendees are more likely to retain and put to use information from a session that they were actively involved in.read more.


  • Constantly Reinvent to Maintain the WOW Factor

    • May 21, 2015

    It's really great to feel like you've achieved that WOW factor at your event, but it's also important to note that the shelf life of WOW moments is very short. Each time the same factor gets repeated, the excitement of it diminishes until it becomes basic. For example, in-room Wi-Fi used to be an exciting add-on, but now it's expected and causes annoyance if a fast, reliable connection isn't provided. This psychology behind this is demonstrated in the Kano Model, which addresses three areas important to conferences and meetings - performance, excitement, and basic and proves why conference and meeting organizers must work to constantly reinvent and change up their WOW factors.read more.


  • Put Your Members on the Cover

    • May 20, 2015

    Associations are made by and for the members and it's important to recognize that throughout the association, including the cover of your magazine. The Health Care Compliance Association and its sister organization, the Society of Corporate Compliance and Ethics, both know that and will show their focus on members by placing Laura Burke, a compliance coordinator at St. Jude Children's Research Hospital in Memphis, Tennessee, on the cover of the magazine in July for being the 15,000 member at HCAA. The cover of an association magazine is supposed to communicate what the organization believes is important to its members, and what's more important than the people?read more.


  • 5 Ways to Amp Up Your Event Sponsorships

    • May 19, 2015

    If you've been operating with standard platinum/gold/silver sponsorship packages, offering the same sponsorship opportunities year after year, or seeing a decline in your sponsorship revenue, it may be time to give your sponsorship offerings a makeover. Reinventing sponsorship for your event can be intimidating, but starting with just one or two new ideas can be enough. Some ways to begin growing your sponsorship revenue include customizing packages per sponsor, keeping things fresh, offering really large, all inclusive packages, including packages specifically for the smaller guys, and giving sponsors direct access to your members.read more.


  • Good Communication is Necessary for Teamwork

    • May 18, 2015

    There may be examples of teamwork from days past that didn't work out so well, but the key to making sure future efforts are successful is a commitment to communication clearly with everyone on the team. There are several major factors in creating good communication, including asking questions, answering questions, listening, explaining and being respectful. At associations, you can be part of many teams across leadership, membership, and with consultants and vendors. It's also increasingly important to foster good communication with people you don't see on a daily basis as they can be in completely different situations and environments.read more.


  • 3 Tips for Reusing Conference Content

    • May 14, 2015

    It's always important to continue engaging with members and attendees even after the event is over, and one of the main ways to do that is with great content. Luckily, your events produce lots of great content from speakers and educational sessions that can be repurposed throughout the year. One of the best ways to do this is with video content and there's three things to keep in mind when planning this out. First, on site interaction doesn't always translate well for video impact. Additionally, short means successful. People like to have bite size bits of information to process at a time. Lastly, it could be beneficial to take a cue from Netflix and release groups of videos at one time rather than spacing them out across time.read more.


  • Professional Development for Members and Nonmembers

    • May 13, 2015

    Publisher John Wiley & Sons, Inc., will soon be releasing a more in depth follow up to their recent study "Membership Matters: Lessons From Members and Non-Members." From a preview of that follow up, one data point that stands out is that continuing education and training opportunities was considered one of the most valuable benefits across generations, with millennials listing it as number one. Also across generations, nonmembers said that they value education and professional development more than members do. This might present a great opportunity for converting those nonmembers to members. A few ways to change up your education offerings for members versus nonmembers may be to give discounts, create premiums for members, or to just follow up with nonmember leads that participate in your educational and professional development offerings.read more.


  • Nonprofit Boards are Still Effective

    • May 11, 2015

    A Stanford Graduate Business School study released in April points out a lot of issues with nonprofits, but the situation as a whole and nonprofit boards are not as dire as they may seem. Some of the issues pointed out include that a majority of board members believe their colleagues are inexperienced and unengaged, that there's a lack of planning for CEO succession, and weak financial planning and oversight. Even though these matters are important, it's also essential to look at some of these in more depth. For example, board experience was based on how many other boards members served on. In addition, sometimes a range of experience levels and ideas about the mission can create a healthy board, not an ineffective one.read more.


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