Take Some Cues from GameStop's Customer Loyalty Program
Last month Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricity Summit in San Francisco about the success of their PowerUp loyalty program that started in 2010.
New Trends for Associations in 2016
According to the association software provider Abila, the percentage of associations reporting year-over-year membership growth is down 6 percent. With the turn of the new year, though, comes new ideas and new trends which are set to help overcome these challenges.
Balancing Mission and Business in Your Association
Can you imagine splitting your staff into roles focused on mission and roles focused on business? How would the split look?
5 Ways to be Bring More Positivity to 2016
It’s no question that working in the events industry can be stressful. Stress tends to lead to negativity, but there are ways to avoid going down that road. The new year is a great time to start working on your positivity as an event professional.
5 Important Lessons from 2015
As 2015 comes to a close, it’s easy to just start thinking ahead to 2016, but it’s important to first look back at the past twelve months. 2015 brought a lot of important lessons for meeting planners and suppliers and it’s vital to take those into consideration to create a successful 2016.
5 Reasons You Should Consider a Theme for Your Meeting
The thought of adding a theme to your conference may bring to mind thoughts of silly or kitschy costume parties. Ditch those thoughts, though, because adding a theme to your event can increase your ability to connect with your audience and achieve your business goals.
How to Mesh Management and Leadership to Become an Event Boss
There’s a lot of talk in the events industry about how to be a successful event manager. Sometimes, though, you need to be more than just a manager. You need to be an event leader.