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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • Are You Evaluating the Best Conference Metrics?

    • July 2, 2015

    It's always great to look at conference metrics and see positive numbers, but often times those metrics are just vanity metrics and not actionable metrics. It's often important to look deeper into what the metrics are really saying. It's nice to look at attendance, sell-outs, number of sessions, etc, but it's more meaningful to look at patterns, year-to-year repeat attendees, sponsors, and exhibitors. It's the difference between measuring activity versus measuring outcomes. Just because you sold out the exhibit floor and see a good amount of show floor traffic doesn't mean that either group is getting a good number of qualified leads. The main question to ask is what kind of effect are you having on your attendees, exhibitors, and sponsors?read more.


  • Get the Most out of Evergreen Content

    • July 1, 2015

    All too often old content is left to collect dust without another thought. However, audiences love nostalgia and you're missing out on many opportunities to leverage evergreen content. There's many ways to bring old content back to life and maintain relevancy for today's audiences. A few ways to get started include updating old articles and sharing them on social media, round up old articles and turn them into blog posts, take stock at the end of the year, and dig for historical value. Your industry will definitely have an effect on what kind of content can be resurfaced, but chances are you're sitting on content gold.read more.


  • Let the Data Lead Innovation

    • June 29, 2015

    Innovation is typically about the ideas but one association is leading in innovation by starting with the data. ISACA, an information systems association, recently launched a training program called Cybersecurity Nexus. They also have launched new program focused on women in cybersecurity and started the annual Global CyberLympics, a hacking competition. But where did these innovative ideas come from? Timothy Mason, chief marketing officer at ISACA, joined the team in 2012 and brought with him the idea that data and information should come first and then, with the help of the right leadership, be turned into strategic initiatives. Opinions of what an association should be doing are great, but there should always be data first to base opinions in facts.read more.


  • Leisure Travel Trends will Affect Business Travel

    • June 26, 2015

    Business travelers are adopting new technologies and trends during their leisure travel and are going to begin expecting those same things during business travel. A recent report from Carson Wagonlit Travel (CWT), that is based on a study of 127 travel managers and 1080 business travelers, identifies five trends affecting business travel. These include customization, mobile technology, the sharing economy, new booking methods, and new payment solutions, with the first three being the most likely to affect associations. The sharing economy is a big one and refers to services like Uber and AirBnB. As more people use these for personal travel, the more likely they are to use them for business travel, especially millennials.read more.


  • Shifting Focus to Members\' Goals

    • June 25, 2015

    Liked everyone else, associations are often asking "what's in it for me?" Increasing membership and revenue are important and it's easy to focus on trying to get members to do what you want. However, it's really not about you. It's about them. Focusing on member engagement and their goals can help associations to shift their thinking. As an association you should put effort into helping members achieve their goals and figure out how your association, more than other organizations, can effectively engage members and potential members. This process should help to create authentic and relationships with members and should become a two-way street of helping members and thus helping yourself.read more.


  • How to Get People to Stick Around

    • June 24, 2015

    As event planners and managers, you plan every detail up to the last minute so it can be frustrating when people duck out early. There's no magic solution for getting people to stay until the close, but there are some top tips to help. A big tip is to keep things short and sweet. It can be tempting to fill every day to the brim but it's more important to be respectful of what your attendees consider acceptable. Other tips include thinking about venue location and travel times, saving the most anticipated speaker or keynote until the end, ensuring all sessions end on time so no one is waiting around too long, having good communication and timekeeping, incentivize people to stay by distributing some kind of prize, and making sure the final session isn't too taxing.read more.


  • 10 Ways to Fail with a Panel Discussion

    • June 19, 2015

    Everyone is trying to think of new ways to change up educational sessions, and panel discussions can be a great way to do that. Although, just switching out a speaker for a panel isn't an instant win with attendees. In fact, in a recent survey of 500 attendees who had recently participated in a panel discussion, less than 40 percent of respondents gave above average ratings to panels. There are many reasons why attendees are feeling unsatisfied with panels. These include issues such as an ineffective moderator, dominating panelist, unprepared panelists and moderators, self promotion, no audience engagement, the panel goes off-topic, there's too many panelists, and more.read more.


  • A New Structure of Monthly Payments and Auto Renewals

    • June 18, 2015

    Automatic dues renewal is making a name for itself within associations. One association, the American School Counselors Association, is offering auto renewal with two options, one for monthly payments and one for yearly payments, but have found most people who opt for auto renewal also choose the monthly payment plan. It's important to note, though, the ways in which monthly auto payments can change the nature of the relationship between the association and its members. First, it removes the notion of membership renewal all together. Members are so until they're not. With the ease of continuing monthly auto payments, this also means that when members are motivated enough to cease membership, it's probably because they are genuinely unhappy. This brings up the notion that if members are going to be paying on a monthly basis, like they do for utilities such as cable and electricity, things that are used every day, the association must make an effort to create an experience that regularly engages members.read more.


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