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News & Resources

Tradeshow news, insights and helpful tips for show managers and show producers.

  • Conference Planners Really are Brain Surgeons

    • August 1, 2014

    Planning the right conference for the right attendees can be simple, but it’s also like brain surgery. To get the most positive results from your conference, you need to be able to align with the way your attendees’ brains naturally work and make it click. Getting positive results from your attendees requires changing their brains, just like brain surgery. read more.

  • Does Free Membership Fit Your Mission?

    • July 31, 2014

    In associations, free memberships are rare. However, they can be the right choice as long as the math adds up and it fits into the mission. The Northwest Food Processors Association started free memberships for their smallest members in 2013. One of the reasons for their decision, and one that is often cited by associations with free membership offerings, is inclusivity. read more.

  • Roomer Launches Solution for Unused Group Hotel Rooms

    • July 30, 2014

    Roomer, a travel company that provides a solution for nonrefundable hotel rooms, has launched Roomer Partner Network. Roomer Partner Network is an offering tailored specifically for meeting and event planners stuck with restrictive cancellations from booking group hotel rooms. The goal of Roomer Partner Network is to provide a win-win solution for both the meeting planners, the hotels, and consumers looking for deals on hotel rooms. read more.

  • When It's Okay for Emotions to Trump Data

    • July 29, 2014

    A new study shows that a number of executives make decisions based on emotion rather than data. Today there’s more and more data provided, but often times there’s a lack of ability to analyze all of it, causing decisions to made on gut feelings. Gut checks are a part of business, but they are not always appropriate to act on. read more.

  • New Report Provides Insight on Attracting Young Professionals

    • July 28, 2014

    The Center for Exhibition Industry Research (CEIR) has recently released a report, “Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees,” that shows that Millennials and Gen Xers show attendees are growing in number. The report will be of interest to all exhibition organizers for its insights in marketing to, attracting, and retaining young professionals. read more.

  • How and Why You Should Offer Service Projects at Your Conference

    • July 25, 2014

    Volunteer projects are not rare at association events, but they are becoming more popular and there’s good reasons as to why. Service projects allow attendees to give back to the host city as well as give them an opportunity to network. There are many great examples to look to, even if there isn’t time in your event for a scheduled activity. read more.

  • How Weird Al Can Teach Us About Content Marketing

    • July 24, 2014

    Last week Weird Al Yankovic took over the internet with daily releases of videos for eight days in a row. By partnering with numerous other companies to produce and post the videos and not receiving any of the profits from them, he managed to create an elaborate content marketing strategy. He didn’t receive profits from the videos themselves, but created viral content that lead to increased album sales and exposure. read more.

  • The PC is not Dead, but has been Evolving

    • July 23, 2014

    Personal Computer sales have been increasing and are said to continue to rise in the coming years. For years PCs have been evolving in their usage and capabilities and continue to do so both for personal use and for use in enterprises. As society continues to change, we will also continue to see PCs evolve in many directions. read more.

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