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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • Where does Flipped Learning Fit In?

    • March 27, 2015

    Flipped learning is a method that was originally deployed for K-12, but has started being adopted into the meetings space. In a nutshell, flipped learning is having students, or attendees, do some kind of preparatory work before the class, then using class time for more active learning, like discussion or hands-on work. This method can work really well for educational sessions at meetings, but also faces its own challenges. Many are concerned that attendees will not be willing to complete any work ahead of time. The key to overcoming that, is to make the prep work quick and simple to complete and then making it worth it during the session. read more.

  • Engaging with Lapsed Members

    • March 26, 2015

    Charles M. Cohon, CPMR, CEO and president of the Manufacturers\' Agents National Association (MANA), recently tried an experimental member reinstatement program. He emailed about 350 lapsed members with an offer to come back with a 12-month membership at whatever price they felt was appropriate. The email gained lots of attention and brought back 15 - 20 members. Cohon says it\'s great to have regained these members, but what he really values from this program is the conversations he has had with lapsed members. To take advantage of the offer, they had to call Cohon directly and name their price. This gave Cohon a way to evaluate why they left in the first place, which is really valuable more.

  • Should You be Interested in Meerkat?

    • March 24, 2015

    Meerkat is a brand new live video-streaming app. After being out for only a few weeks, the app has already been picked up by 2016 political candidates and took SXSW by storm last week. Meerkat is different because it takes the simple and makes it simpler by allowing for easy live streaming video on social networks, specifically Twitter. Why does this matter for associations? It could be your next best app for your events. You could be using Meerkat to keep people at home interested, for capturing “insider” moments, or highlighting an off-the-schedule happening. The future of Meerkat is still up in the air, but it’s definitely a technology to keep your eye more.

  • The Importance of Group Attendance

    • March 23, 2015

    It isn’t unusual to not really know much about attendees, but it can be important to mine attendee data to look at attendance and spend per organization. A growing number of meeting planners are recognizing that looking at the top companies your attendees are part of should be an important part of your conference strategy. Due to this, it can be necessary to implement more aggressive discount offers and group packages. Four ideas for adding more group offers include group discounts, special access, group concierge, and organizational learning. read more.

  • Focuses of American Associations Day

    • March 20, 2015

    Several hundred association executives gathered at Capitol Hill this week for American Associations Day. There were two major concerns raised that should sound familiar: limits on government employees ability to attend association events and the attack on the non-profit communities tax exempt status. On top of that, though, there was also a lot of rallying around the reputation of associations and their importance to the legislative process. Paul Pomerantz, CEO of the American Society of Anesthesiologists and chair of the Power of A Committee says that policymakers don’t understand what exactly associations are there to do. He also believes that for the message to stick, it has to be carried beyond this week and pushed through the year. read more.

  • The Continuous Task of Member Data Collection

    • March 19, 2015

    Collecting member data is often an uphill battle. Conversations and advice on the topic focus on two areas of acquisition: the point of joining and everything after. The amount of data you collect with your membership application is a delicate balance. Ask for too much and it discourages people from completing the application, but ask for too little and it makes it difficult to cater to your membership. Because of this, data collection has to become an everyday job, not something that is touched on every now and then. The Society of Hospital Medicine has been making changes and working to add more continuous request for member data. One area of success they have found is to just be honest about why they want the information. read more.

  • Keeping Up With Changing Technology

    • March 18, 2015

    In an unscientific poll, about 60% of Association Adviser respondents said that over the past twelve months they saw more surprises in technology than in any other area of association management. There have been some big changes and it seems that technology is finally getting a seat at the table with associations. It’s starting to be evident that to keep up with the industry, you have to keep up with the technology. Some of the areas that have seen major growth include mobile interaction, marketing automation, data analytics and storage, the use of CRMs along with AMSs, the use and popularity of drones, and the internet of things. read more.

  • Using a War Room at Your Next Event

    • March 17, 2015

    The logistics of creating an extremely personalized event experience can be daunting, but employing a physical command center, or “war room,†can allow a team to work without the distractions of the show floor. Knowledge of the war room should be kept to a small number and should act as the nerve center focused on addressing the needs of your attendees and exhibitors. There are different types of command centers that could be successful depending on your event. These include having a social media focused team, a crisis management center, or a concierge center. Whichever style you choose, the main point is to provide an unparalleled experience. read more.

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