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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • Four Ways to Keep Your Speakers Happy

    • March 3, 2015

    When you bring in speakers for your event, it’s important to make sure that they get just as much out of it as your attendees do. There are some ways to help ensure this. It’s important to trust your speakers and their presentations. Of course you want the event to go off without a hitch, but you have to trust that the speakers are adults and will review their own presentations. It’s also important to provide them with as much background on the audience as possible. You have the knowledge they need to succeed with your attendees, so it’s important to share that. In addition to these efforts surrounding their presentations, it’s also important to add on to that by providing other opportunities for them during the event and sharing survey results afterwards. read more.


  • One Association is Now Offering Leadership Training

    • March 2, 2015

    Beth Brooks, CAE, CEO of the Texas Society of Association Executives, has recently been noticing a lot of overturn of top executives among her membership. Recognizing this problem spot and TSAE’s expertise, she is now launching a consulting arm of TSAE to help associations with their efforts to train leaders and train executive committees on how to select new executives. Brooks, who plans to do a good portion of the training herself, says that one of the main areas she wants to focus on is the relationship side of being a leader. She says that new executives tend to come in knowing association management, budgeting, and the like, but lack the softer skills like relating to a board. read more.


  • Mixing the Shiny with the Nostalgic

    • February 27, 2015

    It’s definitely important to keep your event on trend, but could bringing some points of nostalgia into it be beneficial as well? Recently the adage “everything old is new again” has been proving true and with the popularity of thing such as typewriters and record players and social media campaigns such as Throwback Thursday. Some associations have already started using some nostalgic items to engage with attendees, including the Association for Professionals in Infection Control and Epidemiology and The American Concrete Pumping Association, which both had photo booths set up at recent events. read more.


  • How to Ask for Referrals

    • February 26, 2015

    Referrals from happy members are a powerful, but often overlooked, tool. Asking happy and engaged members for a referral is a great recruitment tool, but you can’t be afraid to ask. The best way to ensure you receive the best responses, make sure there’s options and that they way you ask is targeted to your happiest and most loyal members. One suggested way to figure out which members are willing to give recommendations, is to conduct a survey. The survey should be short, to the point, and include the question, “On a scale of 0-10, how likely are you to recommend our business to a friend or colleague?” read more.


  • How to Move Members from New to Loyal

    • February 25, 2015

    While some people are worried about the membership model, others think that it is, as Robbie Kellman Baxter, president of Peninsula Strategies says in her book The Membership Economy, “the future of all business models.” Baxter has spent many years working with companies that have membership models, like Netflix and SurveyMonkey. She says, though, that there’s a big difference between these types of companies and associations: the prior are not mission driven. Another distinction for associations is that it make take a while for the best benefits of joining an association to present themselves, and here is where it is important to close the gap between new members and loyal members. read more.


  • The Show Must Go On

    • February 20, 2015

    This winter has done its best to make things tricky for conferences and meetings, but it hasn’t bested the industry yet. Many popular conference locations like Boston, Chicago, and Nashville have seen some of their worst winters but everyone involved has been determined to carry out their plans. Last month the American Library Association’s Midwinter Meeting faced 19 inches of snow and many cancelled flights to its location in Chicago. However, they managed to still put on an event with 10,600 attendees, only about 600 less that the previous year. Other locations have been leveraging the winter weather to provide a little humor, like the Ithaca-Tompkins County CVB suggesting people go to the Florida Keys and return to Ithaca later in the year. read more.


  • Where are You on Digital Adoption?

    • February 19, 2015

    The association industry has certainly been transitioning to a more digital presence and some associations are moving more quickly than others. A recent report from the Nonprofit Technology Network (NTEN), online community Care2, and Canadian nonprofit consulting firm hjc has identified some trends and challenges for associations trying to increase their digitization. Over half of the respondents to the “2015 Digital Outlook Report” said that they do not have a dedicated staff person for online or digital strategy and reported that staff shortages are one of the biggest challenges to creating a strategy. read more.


  • Working on Your Relationship with Your Members

    • February 18, 2015

    The relationships that associations have with their members can be complex. One of the biggest trouble spots between the association and its members is communication. Members often complain about being oversaturated with information, but the answer to that is not to just cut off all communication. The solution, instead, is to assess, integrate and measure what you’re doing in order to better target and personalize your messages. One of the ways to move towards that goal is to collect and look at more closely a balance of qualitative and quantitative data. read more.


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