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News & Resources

Tradeshow news, insights and helpful tips for show managers and show producers.

  • How and Why You Should Offer Service Projects at Your Conference

    • July 25, 2014

    Volunteer projects are not rare at association events, but they are becoming more popular and there’s good reasons as to why. Service projects allow attendees to give back to the host city as well as give them an opportunity to network. There are many great examples to look to, even if there isn’t time in your event for a scheduled activity. read more.

  • How Weird Al Can Teach Us About Content Marketing

    • July 24, 2014

    Last week Weird Al Yankovic took over the internet with daily releases of videos for eight days in a row. By partnering with numerous other companies to produce and post the videos and not receiving any of the profits from them, he managed to create an elaborate content marketing strategy. He didnít receive profits from the videos themselves, but created viral content that lead to increased album sales and exposure. read more.

  • The PC is not Dead, but has been Evolving

    • July 23, 2014

    Personal Computer sales have been increasing and are said to continue to rise in the coming years. For years PCs have been evolving in their usage and capabilities and continue to do so both for personal use and for use in enterprises. As society continues to change, we will also continue to see PCs evolve in many directions. read more.

  • A Look into Associations' Social Media Strategies

    • July 23, 2014

    The first in a series of interviews with association social media managers, Stephanie Yamkovenko, web editor at the American Occupational Therapy Association (AOTA), talks about her processes and strategies. For a successful social media presence, Stephanie recommends that you cater your messages to the specific audience and always keep on top of your analytics. read more.

  • New Report Shows Association Membership Growth

    • July 22, 2014

    Marketing General Incís annual Membership Marketing Benchmarking Report revealed that 53% of associations reported membership growth in the past year. The report suggests that new membership, rather than renewals, seems to be the cause of this growth. Associations believe that lack of engagement with members is the reason behind this, even though 32% of associations have increased their budgets for branding and marketing. read more.

  • How Partnering with Other Shows Builds Attendance

    • July 21, 2014

    The International Licensing Expo recently partnered with multiple other shows leading up to their 2014 Licensing Expo. Since the International Licensing Expo includes multiple business sectors, their vice president, Jessica Blue, wanted to create partnerships with complementary shows. All of the collaborations included cross-promotional opportunities and the International Licensing Expoís June show saw an increase in total attendance, including an improvement in the quality of the attendees. read more.

  • Is Your Association Achieving Global Growth?

    • July 18, 2014

    A report by the American Society of Association Executive reveals that associations are raising their globalization efforts. According to the report the most successful global associations have a clear strategy and a commitment to globalization. The report is one of the first byproducts of ASAEís recently launched extensive research project into US Associationsí global strategies and international engagement. read more.

  • Tiered Memberships are Becoming a New Association Trend

    • July 17, 2014

    Many associations, including AIGA and the American Alliance of Museums, have been switching to multi-tiered membership. The Professional Beauty Association is the most recent to reveal its plans for a new membership structure. Elizabeth Fantetti, director of membership and association programs at PBA, talks about the expected benefits of giving the members more control over their membership, both for the members and for the association. read more.

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