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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • First Annual North American Meetings Industry Day

    • April 17, 2015

    Yesterday became the first annual North American Meetings Industry day thanks to the efforts from Meetings Mean Business and many other industry leaders. Canada has been holding an annual Canadian National Meetings Industry Day for 20 years and yesterday became an expansion of that to include the United States and Mexico. The day is meant to be a day of advocacy for the value of the meetings industry for building personal relationships and building business and economic growth. Nationwide about 65 events took place and that’s hopefully just the beginning. read more.


  • 3 Trends of Virtual Experiences

    • April 16, 2015

    Adding virtual experiences to engage customers, employees, and attendees is becoming more and more expected. That virtual experience, though, continues to change and Dan Lotzof, Executive Vice President of Sales at INXPO talks about three trends currently transforming it. First off, video no longer has to be an expensive addition. Sometimes it still needs to be high, professional quality, but people are becoming more and more accepting of lower quality from technologies like Meerkat and Periscope. Also, watching a webcast no longer requires someone to be a captive audience sitting at a desk and more and more people are tuning in. read more.


  • Membership Practices Spring Cleaning

    • April 15, 2015

    It\'s that time of year again when spring cleaning is on everyone\'s mind. This year your cleaning should include polishing you membership practices with some ideas from some membership experts. Four areas to start your cleaning include engagement, recruitment, surveys, and stories. There are multiple ways to put a new shine on these practices such as paying attention to small engagements from your members, sharing satisfaction survey results with your members, and creating three dimensional stories about your members and how you helped them. read more.


  • Using Instagram to Increase Non-Dues Revenue

    • April 14, 2015

    Instagram is growing in social media popularity and most have probably heard of it and are using it in some form. One association, however, has figured out how to leverage the photo and video based platform to grow their non-dues revenue stream. The American Water Works Association (AWWA) wanted to use video and social media to help promote attendance at their Annual Conference and Expo (ACE) and using Instagram for video previews that linked to Youtube fit the bill. Using the social platform to build additional interest in the conference helped increase the fee based revenue that the association relies on every year. read more.


  • Creating a Simple and Clear Mission

    • April 13, 2015

    It’s becoming increasingly necessary for nonprofits to have an elevator pitch, a quick and simple explanation about what your company does and why it matters. There’s been an boost in interest in nonprofit work which creates competition and a need for organizations to be able to easily and effectively sell their story. Your mission and message have to match and there has to be a strategy behind them. A good recent example comes from the National Automatic Merchandising Association. They’ve started an “image rehabilitation campaign” in which they address concerns that vending machines are not the go-to place for healthy snacks.read more.


  • How to Use Experience-Sharing Communication

    • April 10, 2015

    Scott Wilson, PMP, the chapter learning director for the Entrepreneurs Organization, says that he believes that the Gestalt Language Protocol helped save the keynote at a conference. The Gestalt Language Protocol, as described by Wilson and Leslie Baum, EO\'s global learning director, encourages experience-sharing communication rather than giving advice. It\'s a way to establish trust by focusing on \"I\" instead of \"you.\" Wilson and Baum both believe that this approach could be useful in meetings, especially in situations that could lead to disagreement. Focusing on your experience rather than what the other person \"should\" do helps create transparency and honesty to build better relationships. read more.


  • Social Learning is on the Rise

    • April 9, 2015

    Many people have begun learning and expanding their horizons through social media. The term for this is “social learning†and associations have begun adopting it as part of their learning efforts. An informal survey conducted last April by consulting firm Tagoras looked at association’s use of social technologies for learning purposes and subsequently released a white paper on the subject. Of the 102 respondents, over half said they are currently using social learning and 25 percent said they plan to this year. In the white paper, Tagoras said that associations should be using social learning because it’s a natural fit and it boosts retention, among other reasons. read more.


  • The Importance of Lifetime Value

    • April 8, 2015

    In an ideal world all members would be created equal, but that\'s just not the case in the real world. In the real world, some members are going to be more valuable to your association than others, and it\'s important to acknowledge that. Members bring value past just their dues and other monetary contributions. One of the best ways to look at what members brings to your association is the more broad metric of lifetime value. Traditionally, this too has had a more strictly monetary connotation, but now it\'s important to look at things such as engagement as well. This knowledge can help with the segmentation of your membership for marketing and recruiting purposes and to choose when to be democratic and when to be selective. read more.


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