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Tradeshow news, insights and helpful tips for show managers and show producers.

  • How to Make Your Educational Offerings Valuable

    • August 29, 2014

    For an educational offering to provide value for its participants, it must elicit a ‘yes’ to two very important questions: “Can I actually do this the way it was just taught?” and “Will I even make the effort to apply this information?” It is essential to include these questions in evaluation surveys and to follow up on them. If participants are not taking what they learn and applying it, what is the point of the presentation? read more.


  • A Look into Associations Social Media Strategies, Part 6

    • August 28, 2014

    The sixth in a series of interviews with association social media managers, Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association, talks in depth about her use of each social media outlet and her daily tasks. She curates all of the content for each social media outlet and says that the hardest part of her day is just staying on top of all the new and relevant content. read more.


  • A Look Inside a 10-Month Trial Membership

    • August 27, 2014

    The Association of Otolaryngology Administrators has been letting new members join for free since March 1st of this year. Association executives seem to be split on whether or not offering free membership trials are a good thing or not. Some say that it devalues the membership, but Executive Director Robin Wagner, COPM, says she thinks it shows how good AOA believes their membership is and that if others see and experience that, they, too, will see the value. read more.


  • ALS Association Might Face Challenges from the Ice Bucket Challenge

    • August 26, 2014

    Even though the ALS Association has had an unprecedented fundraising boost and increased awareness, the Ice Bucket Challenge has and may continue to bring challenges for the association. The association has been facing criticism of the campaign and their practices and may face budgeting issues in the future. read more.


  • A Look into Associations Social Media Strategies, Part 5

    • August 25, 2014

    The fifth in a series of interviews with association social media managers, Claire Berlin, Membership and Communications Coordinator at the National Society of Accountants, talks about all the social media outlets she manages and all of the hats she wears. Berlin says one of the most difficult and exciting parts of her job is the constant change. read more.


  • Are You Dealing with Meeting Crashers?

    • August 22, 2014

    Like Vince Vaughn and Owen Wilson in Wedding Crashers, meeting crashers are becoming more prominent during association events and conferences. People have started to network at bars and hotel lobbies surrounding conferences. Those interviewed for a recent article cited reasons such as cost of hotels and travel, on top of registration fees, for why they didn’t pay to attend the conferences. read more.


  • What Bruno Mars can Teach Us About Audience Engagement

    • August 21, 2014

    At Bruno Mars’ recent concert in Denver, he managed to keep 7000 people engaged for his entire 75 minute concert. He took his audience on an emotional journey, kept them involved, and finished strong. These are just a few of the lessons to be learned from that experience which can also be applied to bettering your attendee engagement at conferences. read more.


  • Three Cities Team Up for More Meetings

    • August 20, 2014

    Baltimore, San Antonio, and Anaheim, California have teamed up to boost their convention business and provide meeting planners with a one-stop destination in all three cities. The three cities will be working together to cross-promote each other’s locations and services. These particular cities were chosen based on geographic diversity and the tourist attractions that they provide. read more.


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