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Tradeshow news, insights and helpful tips for show managers and show producers.

  • A Look into Associations Social Media Strategies, Part 11

    • September 19, 2014

    The eleventh in a series of interviews with association social media managers, Jessica Howard, Membership Services Associate, Philanthropy Ohio, talks about knowing your audience in order to tailor your messages and the tools she uses to help her do that. She also mentions that her three biggest challenges are content, time, and money. read more.


  • An Interview with Sharon Kneebone, director of membership at IFT

    • September 18, 2014

    In this interview, Sharon Kneebone talks about membership at Institute of Food Technologists and the challenges of her job as director of membership. Kneebone says that two of the biggest challenges their membership faces is the gap between students and those who have graduated and moved to jobs where their employees won’t subsidize their IFT dues and keeping up engagement with its current members. read more.


  • A Look into Associations Social Media Strategies, Part 10

    • September 17, 2014

    The tenth in a series of interviews with association social media managers, Tina Byland, Social Media Specialist for the Association for Supervision and Curriculum Development, ASCD, talks about the great collaboration the communications team has at ASCD. Byland says it’s a team effort to make sure nothing falls through the cracks and that everything is running smoothly. She also knows that to remain on top of her own responsibilities, she cannot forget to touch on all of the social media channels every day. read more.


  • Adding Gamification to Your Association

    • September 16, 2014

    Gamification can be used by associations to use as motivation, healthy competition, and loyalty. You can use simple or complicated gamification for a number of goals, including goals related to members, employees, or meeting attendees. The key to gamification to create value for your players, or they will lose interest. read more.


  • Great American Beer Festival Educates Volunteers

    • September 15, 2014

    The most common feedback that the Great American Beer Festival gets from their volunteers is the want for more information and knowledge to be able to share with the attendees. To help with this, the Brewers Association is bringing in a group of Beer Geeks, knowledgeable beer enthusiasts, for the second year in a row. These Beer Geeks will be available before and during the event to create a better experience for everyone involved. read more.


  • Immersive Experiences Now a Must for Meetings

    • September 12, 2014

    Experiential and experience-based learning has become more and more popular at association events. Attendees no longer want to just sit and listen to a speaker. They want to participate and be engaged. The Society of Pharmaceutical and Biotech Trainers (SPBT) transformed it’s show floor into a learning village and found that 97% of attendees wanted to see it back next year. read more.


  • Over 40 Million Expected to Participate in 9/11 Day of Service

    • September 11, 2014

    Five years ago 9/11 Day became a federally recognized National Day of Service and Remembrance. MyGoodDeed, the nonprofit organization behind 9/11 Day, organizes the event to honor the heroes of that day. Last year, over 47 million people participated in volunteer opportunities across the country and the organization is hoping just the same kind of turnout and response this year. read more.


  • A Look into Associations Social Media Strategies, Part 9

    • September 10, 2014

    The ninth in a series of interviews with association social media managers, Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects, talks about posting individual content on each social media platform, but still communicating a cohesive brand and message. Barnes says she’s often in meetings with other departments and loves using Hootsuite and Simply Measured to help stay on top of things. read more.


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