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News & Resources

News & Resources

Tradeshow news, product updates and helpful tips for show managers and show producers.

  • How Do You Fight Email Fatigue?

    • July 28, 2015

    Most people these days are suffering from inbox overload and email fatigue. So how, as an association marketer, are you supposed to get through that and get people to open and read your emails? A new Informz report, the "2015 Association Email Benchmarking Report" says that the secret is to create a balance between research, testing, and creativity. The report measured delivery rate, open rate, click rate, and unsubscribe rate for over 1 billion association emails sent in 2014. Some key findings from the report include that mobile usage has dropped slightly, message sent at night had the highest open rate, but ones sent midday had the highest click more.

  • How Can You Better Tell Your Story?

    • July 24, 2015

    Stories are of great importance to associations and sometimes you need to do something to better tell that story. A few associations have been making changes to do just that. Just this week the Ohio Craft Brewers Association unveiled a new logo. The updated look focuses on the "craftiness" of craft beer and helps OCBA better tell that story. Last year, the Automotive Aftermarket Industry Association realized people were not understanding their story so they decided to go big and changed their look and their name. They are now the Auto Care Association, which they feel resonates better with potential members. For a different approach, the American Society of Radiologic Technologists created a new museum at their headquarters to better tell their members more.

  • New Way to Increase Educational Engagement

    • July 22, 2015

    Meetings professionals are always trying to figure out new ways to make educational sessions more engaging. Often they organize panel discussions, crowdsource learning topics, and leave time for Q&A at the end of the sessions. However, often times these still fall flat. A new idea to infuse some more engagement is to host a debate on the big issues in your industry. Last week the potential of debates at conferences was displayed by the DMAI Annual Convention in Austin. DMAI picked some key questions facing the industry and chose six people to to represent opposing perspectives on the topics. The session ended up being incredibly engaging and and using this format at your conference could do the same more.

  • A Good Opportunity to Attract Millennials

    • July 21, 2015

    A recent LoyaltyOne survey has good news for membership based associations looking to attract more millennials. The survey suggests that young adults are more likely to register for fee-based loyalty programs than their older counterparts. Millennials have grown up with services such as Netflix, Spotify, and Amazon and Prime and are used to paying a fee for immediate and meaningful benefits. The great thing about this is that this type of system has already become a tried-and-true method in associations. The work now is just to determine how to use the benefits of your loyalty program to attract more more.

  • Conference Takeaways from the Minion Movie

    • July 17, 2015

    An animated children's movie about round, yellow creatures seems an unlikely place to find lessons for meetings or conferences. However, in the new movie Minions, the minions take a trip to a Villain Con which give meeting planners and professionals a few things to think about. First, gather the right people in the right place by giving them a compelling reason to go. Secondly, add some exclusivity. In the movie, the minions have to give a password to get into the Con, but you could do this by creating a private session for a certain group of attendees, such as those who've attended for 15 plus years. Also, offer a one-of-a-kind opportunity and make sure you know and capture your more.

  • Thinking Beyond Membership Numbers

    • July 15, 2015

    What does it mean to have 500 members versus 5000? As an association membership professional, it makes sense to look at the numbers and make sure they're growing. But what does growing membership mean to your members or for the mission of the association? Membership is simply a means to an end for the mission your association is built to achieve. It's more important to show how your association is growing its influence, improving its benefits, or advancing the industry, than it is to tout high membership numbers. Sometimes having big numbers can be beneficial, like for potential members judging the community they may join or for legislators and press, but those numbers still need to be put into context of the larger association more.

  • Popular Ways to Handle Conference Coverage

    • July 10, 2015

    With the ASAE Annual Meeting and Exposition about a month away, they're busy preparing logistics for Daily Now, their conference newspaper that is delivered three times onsite. A conference newspaper may be the traditional option for conference coverage, there are other great options that associations are picking up. The National School Boards Association and the National Association of Broadcasters both used daily video coverage during their conference this year. Having a conference specific blog is also a great option, especially for associations looking to save on printing and distributing costs. The Newspaper Association of America even got their membership involved by recruiting seven student members to handle live coverage of its mediaXchange more.

  • The Majority Illusion and its Implications for Associations

    • July 8, 2015

    In June, researchers from USC published a report about how an idea held by a small number of people in a network can be perceived as much more widespread than it actually is. They called this the majority illusion and it has an impact for associations both in social marketing and simply understanding members. The main theory behind the majority illusion is that people with more friends or social connections have more influence on perceptions in the network as a whole. Associations can identify and leverage these influencers within their membership. Use the network to spread ideas and to expose misconceptions. In addition to just spreading ideas, the majority illusion can be helpful in simply getting to know your members by understanding that not everyone will have the same ideas as the more.

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