Previous Blog Posts

Tips, Tools and Ideas for Improving Your Tradeshow Promotions

January 09, 2013

Make Life Easier at Your Next Trade Show!

Ever go to a trade show and find yourself with piles of business cards, catalogs, and other contact information to sift through later? Do you wish that there was a hassle-free way to keep track of all your contacts that can help you operate more efficiently and cut down on resources at the same time? You’re in luck! The Trade Assist App works with both the buyer and seller to help enhance their trade show experience by spending less time collecting/exchanging contact information and printing catalogs and spending more time conducting business. ...

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August 03, 2011

Go Green At Your Next Trade Show: Recycle

At this point in the series, I’ve discussed the many benefits of two categories of the go-green mantra--reduce and reuse--and how to incorporate them into your next trade show. Here I’ll close the loop with the recycle category. The definition of “recycle” is “to convert waste into reusable material.” Although I've already discussed how to best reuse material in your exhibit, I'll take a closer look at a few more ways you can implement recycling into your trade show experience. There are many economic and environmental benefits to recycling. For instance, it: -Saves energy -Decreases emissions of greenhouse gases that contribute to global climate change -Prevents pollution caused by the manufacturing of products from new materials -Conserves natural resources -Helps your business save money -Creates roughly 1.1 million U.S. jobs Here are three easy ways you can implement better recycling at your trade show: 1. Utilize as much recycled material as possible. Due to growing response to the...

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July 27, 2011

Go Green At Your Next Trade Show: Reuse

In the first of the reduce, reuse, recycle series, we discussed five ways to implement the “reduce” category of the go-green mantra. Now that you have learned how to reduce certain areas within your trade show, I’ll move on to the “reuse” category and its importance in making your next trade show more sustainable, efficient and environmentally friendly. The most efficient way to reduce waste is not to create it in the first place. By reusing materials, you can do just that.  Here are three simple, straight forward ways you can reuse old materials in order to get the most of your money and help the environment in the process: 1. Build, rent or buy with durability and multiple uses in mind. By building a booth yourself, you can optimize the number of energy efficient materials used. If renting is the only option for your company, rent booths and materials that...

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July 20, 2011

Go Green At Your Next Trade Show: Reduce

Going green can be tough. People often shy away from the process--they don’t know where to start or what to do. So in this three-part series, I’ll break down the green mantra-- reduce, reuse and recycle--and how each will benefit your next trade show. At this point in time, most trade shows have incorporated some form going green into their floor plans and exhibits. But environmentally friendly tools are rapidly changing and evolving. There are new products, new ideas, and new processes that continue to be mainstreamed, so even if you have gone green, chances are it’s time to re-examine your plan. Businesses in the trade show industry can reap many rewards from going green. These rewards extend beyond environmental ones--financial and marketing rewards exist as well. For instance: -Clients and customers appreciate when a business takes a go-green initiative and will tend to buy more from them than a company who...

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June 01, 2010

Green Trade Show Giveaways

Today's economy thrives off of a preoccupation with earth friendly materials and going green. This greener lifestyle has touched each section of our culture and serves as a major promotional aspect in marketing a product. Eco-friendly products can reinforce your booth's credibility and care in consumer's eyes. You can tie this new, green phenomenon into your booth by offering trade show attendees eco-friendly giveaway products: 1. Saved by Paper Use recycled...

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April 08, 2010

"Go Green" in Your Trade Show Booth

Consumers are becoming more environmentally conscious and aware of how their actions will affect the environment, and that means businesses must begin to as well. Making your booth more "green" doesn't necessarily mean you will have to spend any more money than you normally would, because some changes only include a one time purchase of reusable materials that can be utilized in several shows. Here are three easy ways for you to turn an energy wasting booth into a more environmentally friendly one. 1. Interchangeable Exhibit Designs ...

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