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Tradeshow news, insights and helpful tips for show managers and show producers.

  • A Look into Associations Social Media Strategies, Part 15

    • October 29, 2014

    The fifteenth in a series of interviews with association social media managers, Jayme Gravell, social media strategist at the International Reading Association (IRA), talks about knowing each social media audience and gearing your message accordingly. Gravell describes a typical day for her, including a face to face meeting with her team and posting and monitoring social media channels. She mentions that the hardest part of her job is keeping up with all of the IRA products and that if budget weren’t an issue, she’d like to see more video produced. read more.

  • Working with Exhibitors and Sponsors

    • October 28, 2014

    Working with your exhibitors and sponsors and giving them better access to your attendees will help ensure success for your show. You should be doing this before, during, and after the event. Presented are tips for each point on how to attract and retain exhibitors and sponsors. Some of the tips include providing a marketing tool kit and encouraging use of it, creating a main hub during your event, and continuing engagement. It’s important to provide post-event communication that isn’t focused on payment or deadlines. read more.

  • An Interview with Susan Neely

    • October 27, 2014

    In this interview Susan Neely, CAE president and CEO of the American Beverage Association and newly elected chair of the ASAE Board of Directors, talks about her career path, challenges that face association executives, her new position at ASAE, and much more. Neely talks about her role at ABA and their decision to limit print-based and newsletter-style communication materials. She makes the point that not only do association executives get overwhelmed by information, but so do members, and it’s important to make sure your communication is targeted and relevant. read more.

  • Voting on Dues Increases

    • October 22, 2014

    Most associations donít have members vote on dues increases, but one association is proving that doing that can lead to happy members along with increased revenue. The Golf Course Superintendents Association of America (GCSAA), however, does require member approval for dues increases. R. Scott Woodhead, CAE, director of member relations, says that a dues increase proposal has never failed to pass. GCSAA raises its due every two years and ties those increases to the Consumer Price Index. By doing this, dues only increase about ten dollars every two years and mainly cover rising operating costs.read more.

  • Using Surveys to Better Know Your Members

    • October 22, 2014

    When it comes to knowing your members, the how or what and broad labels can often time come before actually getting to know and understand your members. One way to really get to know who your members are, is to conduct an association-specific survey. Creating a successful survey begins by defining it’s goal. After that, the challenge comes in finding the best way to word your questions and to deploy the survey to your members. Finally, the data collected from the survey will be useful for steering your association goals and actions in line with what your members need and want. read more.

  • What to Know About Non-Dues Revenue, Part 2

    • October 22, 2014

    In the second part of this article, five more questions about non-dues revenue are discussed. These address concerns about social media, advertising and sponsorship, and if it’s possible to go too far with non-dues revenue. Non-dues revenue programs have to be balanced with the core membership benefits or you run the risk of oversaturation for your members. As with the previous five questions, these also push the importance of overall balance and making sure that all of your offerings provide value and benefit for your members. read more.

  • What to Know About Non-Dues Revenue, Part 1

    • October 21, 2014

    Where non-dues revenue comes from is always a question for associations. It may seem that social media and digital offerings are going to take the place of traditional non-dues revenue streams such as annual conferences, but experts seem to think these tools will be an enhancement rather than a replacement. Five major questions about non-dues revenue are brought up and touched on by multiple association executives. The main things to focus on are just maintaining a balance and creating value for your members with everything you do. read more.

  • Clown Membership Group is Against Scary Clowns

    • October 17, 2014

    The scary clown has been being used in movies and television for a long time. It plays off of the actual fear of clowns, coulrophobia, and is giving concern to clown groups like the Clowns of America International (COAI). The membership organization is calling out Hollywood for sensationalizing and continuing this trend. The president of COAI, Glenn Kohlberger, says that these depictions of clowns can have damaging effects and another article recently suggested that these scary clowns could be harming the membership counts for many clown organizations. read more.

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