Generally speaking, successful trade shows are not the product of one person, but rather a result of the efforts of an excellent team. If you don’t have the right people on your team, coming up with the best trade show strategies and promotions will be difficult at best. But how do you know which of your employees are best suited for working on your trade show exhibits and which would be better to continue with normal activities? Well, there are several factors you should consider, ...
Trade shows give you the opportunity to build brand recognition, generate leads, and make sales, and generally improve your marketing efforts. Depending on the goal you have for your trade show exhibit, you’ll need to develop different strategies in advance. Regardless of your trade show marketing goal, however, on-the-floor strategies should be fairly universal. The methods that you use to play out your trade show strategies may be highly unique, but the basic concepts are...
Whether you’re a trade show rookie or a seasoned pro, learning about new ways to increase traffic to your booth is always a good thing. And, while you could spend the majority of your time devising trade show promotions to execute at the show, it’s probably a better idea to spend a good portion of your time devising a way to get people to the show in the first place. Some trade show exhibits may allow open attendance, but most require preregistration for attendees. With that in mind, ...
Trade shows are an investment. Are you making the most out of yours? If you think your work is done after you pack up your trade show exhibit and clean out your booth, then you may be right... your work might just be done! See, many people believe that the worst trade show mistakes are a lack of planning and inadequate pre-show marketing. However, while these are indeed grave mistakes, there is one that’s worse. ...
One of the more popular trade show strategies is giving away freebies at your exhibit. This can be an incredibly powerful on-floor trade show marketing tool, or it can be a total disaster. Much depends on what it is that you’re giving away. Refrigerator magnets, pens, calendars, and other small, predictable trinkets very rarely make it home with the people you gave them to. When you give away small, inexpensive items like these, you’re branding yourself as just like every other exhibitor out there: cheap and boring. Giving away...
If you were to spend a month working on a project, what would likely be the first thing you’d do when it’s finished? You’d tell people about it! Planning and organizing trade shows usually take a substantial amount of time—sometimes weeks or even months. Are you really going to take it for granted that people will just “happen by” your booth on the date of your exhibit? Hopefully not, but that is unfortunately what many trade show ...
