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by Amy WIlson
Over the past couple of weeks we've shared ways to harness the power of Twitter to increase buzz about your show and increase attendance at your exhibitors' booths.
Our Previous Twitter Articles
The Basics
Incorporating Twitter into Your Show Promotion
Before the Trade Show
During the Trade Show
After the Trade Show
As our Twitter series draws to a close, I'd like to leave you with some inspiring examples of other companies and event managers who have successfully used Twitter in their show promotion.
MTV 2010 Movie Awards
This June, MTV used a live Twitter Tracker to keep a real-time list of all the tweets about the 2010 Movie Awards. They encouraged the award show attendees, as well as their home audience, to tweet their thoughts, reactions and questions to the event proceedings as they unfolded. And, since MTV was using a Twitter Tracker, they could respond quickly and easily to any questions that were tweeted in. They generated so much buzz about their event that tweets with "#MTV" hit over 400 per minute that night.
ESAB North America
ESAB successfully made social media a part of their marketing strategy for their booth at the 2009 FABTECH International & AWS Welding Show. They introduced their Twitter account in conjunction with a Facebook fan page. To generate buzz, they began tweeting a week before the event about product previews and giveaways at the show.
During the show, they tweeted about product demos and gave branded dog tags to all demo attendees. Later on, they sent spotters around the show floor...
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