by Amy WIlson
Over the past couple of weeks we've shared ways to harness the power of Twitter to increase buzz about your show and increase attendance at your exhibitors' booths. Our Previous Twitter Articles The Basics Incorporating Twitter into Your Show Promotion Before the Trade Show During the Trade Show After the Trade Show
As our Twitter series draws to a close, I'd like to leave you with some inspiring examples of other companies and event managers who have successfully used Twitter in their show promotion.
MTV 2010 Movie AwardsThis June, MTV used a live Twitter Tracker to keep a real-time list of all the tweets about the 2010 Movie Awards. They encouraged the award show attendees, as well as their home audience, to tweet their thoughts, reactions and questions to the event proceedings as they unfolded. And, since MTV was using a Twitter Tracker, they could respond quickly and easily to any questions that were tweeted in. They generated so much buzz about their event that tweets with "#MTV" hit over 400 per minute that night.
ESAB North AmericaESAB successfully made social media a part of their marketing strategy for their booth at the 2009 FABTECH International & AWS Welding Show. They introduced their Twitter account in conjunction with a Facebook fan page. To generate buzz, they began tweeting a week before the event about product previews and giveaways at the show.
During the show, they tweeted about product demos and gave branded dog tags to all demo attendees. Later on, they sent spotters around the show floor...
Read the whole articleSo the show is over and it was a great success, but how do you help people remember it? Of course there still are many things to do to follow up with people and tie up loose ends before you're really done with the process. In Twitterland, what might those things be? Give Recaps Show those who did not attend what they...
During your pre-show Twitter conversations, you'll start to build a list of followers that are interested in your company's participation at the show. As stated in the previous blog, keeping a conversation going is the most important way to build and maintain these followers. By the time the show rolls around, they're interested and attentive, so you don't want to...
“Where is the hotel? What flight is our tech guy on? Who has the print material? Is anyone coming to this show?” Wish you’d handled all the details before it’s time to light the lights? Fear not. If you refer to this list of 101 Tips for the Trade Show Exhibitor your show will run smoothly before you...
Twitter is a powerful tool that can be used not only by you, the show managers, but also by your exhibitors to increase awareness for their booth. Share this blog entry with your exhibitors when they register for your next show. They’ll thank you for the insider information! With over 17 million users, it's no wonder that Twitter has taken off...
The Internet has changed the way we do business, and the trade show industry is no exception. From extreme examples like the rise of virtual trade shows to less drastic changes like exhibitors using Internet kiosks at their booths, being able to harness the power of the Internet has become essential to success. Before the Event A recent article on the ...
posted 09/02/2010 at 11:59am.
be sure to look out for our next blog series about using facebook for your #tradeshow! ...
goto
posted 08/20/2010 at 3:12pm.
RT @LodestarGroup: Being a good conference session attendee (help your presenters out) http://bit.ly/anV0xV ...
goto
posted 08/20/2010 at 3:09pm.
New blog post by Map Dynamics. Twitter 101: After the Trade Show http://ow.ly/2sC8W ...
goto