Map Dynamics - Interactive Floor Plans, Tradeshow Floorplans, ExpoRep, and Interactive Mapping Systems.

Your participation in trade shows is a vital part of being a true player in whatever industry you're involved with.That's why you have to take full advantage of the benefits of a seriously effective trade show exhibit.Let's talk about what you need to consider when you're planning this type of exhibit.Your Trade Show BudgetRemember, however awesome or eye-catching your plans are, they all depend on how much cash your boss will allow you to spend on the exhibit.The Actual Space You'll Have to Work With at your Trade ShowFind out the dimensions of the trade show's venue; if possible, try to visit the venue before you plan anything. The size of the venue, as well as the size of the available booth space given to you, will determine the visual direction of your exhibit. A larger venue will allow you to be flashier, while a smaller venue will call for...

Branded trade show promotion giveaways are something we’ve discussed in the past, but questions surrounding best practices always seem to be circulating. Concerns about trying to do something unique while also preserving your trade show budget are at the top of the list. So today, we’d like to reveal how you can do both. The secret lies in perceived value versus monetary, or actual, value. Perceived Value The perceived value of an object is simply what it is worth to people. You can have a very expensive sculpture,...

Starting on your trade show preparation early sometimes isn’t enough. You must also have a clear plan of what to do and when to do it. A successful trade show exhibit will require a minimum of six months of preparation and planning. If you’re not sure what should be done at various points over the course of these six months, we can help. Use the following timeline to guide you, and do feel free to make modifications based on your unique needs and goals. 6 Months Prior to Your...

You know that trade shows are an excellent way to market your existing business and generate highly qualified leads. However, much of your success of your trade show will depend on the way you design your trade show exhibit. Before you purchase anything or make any commitments when it comes to booth design, ask yourself and your trade show team these five questions: 1. What is our objective?  Just as you need to know your destination before a map will do you much good, you...

We’ve discussed before how even the most brilliant trade show strategies in the world can be wasted simply by failing to follow-up on leads.  You know that your work is really just beginning when the trade show ends. However, how do you ensure that your follow-up team is making the most effective use of the leads they are given? The quality of their efforts is directly tied to the quality of the information they are given. Therefore, you must develop trade show ...

Just to be clear from the beginning, no one is knocking Internet marketing here. It is a powerful and necessary tool for any business and organization if they are to be successful in the digital age. However, trade shows still hold some very real benefits over conducting business online — benefits which cannot be overlooked. With that said, let’s explore some of the ways trade show exhibits for marketing can, in some circumstances, be better than all the Internet marketing in the world. ...