Map Dynamics - Interactive Floor Plans, Tradeshow Floorplans, ExpoRep, and Interactive Mapping Systems.

Making a good impression is crucial at trade shows. The image you present of yourself reflects on the image of your company. Here are some issues to pay attention to if you want to avoid making a bad impression on your visitors at your next trade show exhibit: 1.  Bad breath. Everyone fears having offensive breath. In the business world, a malodorous breath could end your chances with a trade show client. Avoid foods like garlic, onions, and coffee before and during your exhibit. Brush, floss, and use mouthwash regularly, and see your dentist for routine check-ups to keep foul breath at bay. Keep a travel size bottle of mouthwash in your briefcase for quick rinses throughout the trade show to ensure your breath is minty fresh, or consider keeping a supply of breath mints. 2.  Chewing gum. A stick of spearmint gum make work wonders for masking bad breath, but smacking gum while...

When you are at a trade show, one of the most important things you'll do for your business is interact with clients. The way this interaction goes can be the difference between a successful contact and being forgettable. Here are six tips for interacting with your trade show visitors that will leave them with a favorable opinion of you—and your business: 1.  Use good manners. This tip can't be stressed enough. Do you remember all those manners on which your mother, grandmother, and teachers placed such importance? You need to use them now. “Nice to meet you,” “please,” “thank you,” “ma'am,” “sir,” and “excuse me” will resonate as well with your potential clients at the trade show as they did with your elementary school teacher. 2.  Have a firm handshake. A good handshake—one that is firm, not overly tight, and lasts about three seconds—can make or break your first impression with your client. Your...

Trade show strategies and approaches have evolved to become more sophisticated over time, but the core goal remains the same: increase brand awareness and drive new business. Recent numbers show that, though trade show attendance suffered over previous years, numbers are increasing again and the trade show remains as a powerful marketing tool. For 2013, we’ve noticed several trends in how consumers and companies alike approach trade shows. Here are four worth noting: 1.  Green Trade Show Exhibits. Environmental awareness and sustainability have become huge issues over the last decade, and this has translated into a need for companies to exercise more eco-friendly practices. This trend becomes blatantly apparent on the trade show floor, where exhibitors are using recycled and sustainable materials to build their booths and produce their literature. For pre-trade show marketing, companies are relying increasingly on digital communication and less on physical mailers. Even post-show, much is being done to...