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How To Sell Exhibitor Booths Online



Selling exhibitor booths is not always an easy task.

First, there’s identifying vendors that could benefit from attending your virtual or hybrid trade show the most, the industry they’re in and the nature of their business or product.

Then, it’s understanding the event’s target audience to ensure, both exhibitors and attendees find value in the event. 

And finally, there’s selling booth space.

Aside from gathering relevant attendees and vendors, you also need to consider the direct benefits that’ll convince potential exhibitors to choose your trade show, i.e. frictionless booth sales management or its placement in the exhibit hall.

Map Dynamics' Event Home Base platform was created to make the process of selling exhibitor booths effortless.

Using our interactive floorplan feature will be giving exhibitors, sponsors and attendees full transparency and control of the event experience with just a few clicks.

Below, we’re sharing a step-by-step guide on how to use our Event Home Base platform to help you attract a more extensive exhibitor base, whether it's for your live, virtual or hybrid event.


Your exhibitors can be this happy when it's so easy to buy their booth and services through Map Dynamics!

1. Create your trade show floorplan. 

Before you pick up the phone and start selling, create an interactive trade show floorplan for your event. How? It could be as simple as uploading a printout of the venue. Our dedicated team will turn your static image into a floorplan and you can make changes, updates or additions in real-time.

Additionally, all participating exhibitors and speakers will be able to create information-rich profiles empowering them to manage booth contents like marketing collateral or product demos themselves as and when required. Exhibitor profiles connect your vendors to attendees, sessions, speakers, and are easy to navigate, search, and bookmark for later.

 

2. Set your prices. 

Once the exhibit hall’s layout is set up, it’s time to add pricing information for your booths. Our platform is geared towards helping you attract as many vendors, sponsors, and attendees as possible - you can set early bird pricing and even create different prices for sponsors or VIPs that respond based on the user type. 

Having the booth setup clearly displayed on the screen and pricing will give potential vendors a comparison point and help them make more confident decisions about their own stand.

 

3. Add additional services. 

It’s never too late to further enhance your booth with our platform. Specify anything else you’d like to sell with a booth purchase like pipe and drape, extra chairs, banquet tickets, or sponsorships; you can even set inventory controls and minimum purchases or introduce different discount types to increase sales.

We won’t leave you to try to figure out the platform yourself - you will be assigned an end-to-end dedicated account manager that’ll help you plan and learn how to use our event management tools and will stay with you for as long as you're with us.

 

4. Get paid your way.

Extensive payment flexibility is a deal-breaker when it comes to booth sales. Attendees are more likely to purchase while still at the venue (or, logged in if they’re tuning in online). Why? The entire experience is still fresh in their minds, and a great sales strategy can really tap into their buying decision process.

With our platform, you use any of 11 major payment gateways to get your money straight into your account. Not only that, you’ll also be able to set up a deposit or partial payment rules, and even specify if booths are sold automatically or require approval first.

 

5. Promote your floor plan.

Last but not least, it’s trade show promotion time. Remember when we started with creating your interactive floorplan? Our platform also enables you to use a single link or embed code to share it with potential exhibitors, sponsors and attendees.

Vendors will be able to quickly view available booth spaces, choose one that meets their event’s goals and implement changes, updates or edit booth information at any time through our online map editor. 




Are you interested in learning more about our self-service event management platform Event Home Base and how it could be of value to your association? Request your demo today.





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