The global pandemic has forced industries across the globe to pivot and evolve to adapt to the “next normal”. However challenging and uncomfortable, these necessary changes create room for opportunity—and one exciting opportunity is participating in trade shows - virtually.
Here are five ways virtual trade shows can benefit your business:
Virtual events are the next normal and many industry-leading organizations are adapting to provide industry suppliers, like you, with opportunities that allow you to connect with your customers where they’re at. Sitting out the next event, just because it takes place in an online format is a loss for you and for your customers who need your help during this tough time. I’m sure you’ll find that even in the virtual space, you can find genuine connections and ROI that keeps your business alive until we can meet in-person again.
Alexis Simoneau, CAE is an Account Manager and Association Ambassador for Map Dynamics, an event technology company.
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