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Twitter 101: After the Trade Show

August 20, 2010 | by Taronda Gibbons

So the show is over and it was a great success, but how do you help people remember it?

Of course there still are many things to do to follow up with people and tie up loose ends before you're really done with the process. In Twitterland, what might those things be?

Give Recaps

Show those who did not attend what they missed. People love to be in the know and by giving them information about what happened, you're putting them there. Not only are you informing the masses of what they missed, you could be sparking an interest that will ensure that they will not miss your next show.

Highlighting the most memorable moments of the show and any new products or special guests that were there really indicates that the show was an event to not be missed. This is a time not only to tweet about your company, products and services, but also to tweet about things that only show attendees would know. This makes the show attendees feel privy to information that others do not have and gives others the details they would know had they been there.

Make Connections

Use your Twitter account as a post-show reporter. Since people use search engines such as Google to look for post-show information, make sure your tweets appear in those searches.

Link your Twitter to a company blog that has information about what happened at the show. Tweeting links to blog posts on a company website or even blogs done by others is another outlet to market your company post-show.

Also, retweeting what an attendee says about your exhibit is a great way to keep people talking about how great your booth was.

Show Appreciation

Although it may be a tedious task, personally thanking attendees for coming to you show will show gratitude and illustrates that you care about and acknowledge exhibitors and attendees. It can build rapport and relationships with attendees and exhibitors, a great step in generating fantastic results next time.

Even if personal thanks can be overwhelming, thanking those who actually tweeted good things about your show indicates to your followers that you are paying attention to attendees and exhibitors and what they have to say.

Get Feedback

Knowing how well your show panned out is one of the most important tasks after a show. Although post-show evaluations are great, using Twitter to get answers to basic questions will also help you identify things that will help you when planning future events.

By tweeting questions asking what worked and what didn't work, you can find out the good, the bad, and the ugly. Asking for highlights from attendees and exhibitors is just as helpful as posting your own highlights. When they post what they liked about the show, you can learn what worked and what did not work. Next time, you can build a better experience for everyone.

It takes a great deal of work to get to the day of your show, but work has to be done post-show to ensure that it is memorable and that people will come back next year. Post-show tweets are just as important as any other tweets. The last word is often the one that is remembered, so make sure it's a good one.

Next Week's Post

Next week we are going to be discuss some overviews of Twitter Success Stories, and asking you what you want to learn more about! The readership of this newsletter has gone up and up, and we want to know what you want to learn about. Talk to you soon!