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Advantages of a Trade Show

    • June 22, 2010

    Why host a trade show? Why market in a convention? What are the benefits?

    Involvement at trade shows creates many benefits for your company in the marketing world. Here are ten reasons why your company should invest in a trade show:

    1. Cost Effective

    Trade shows offer budget friendly solutions to market your brand and sell your product. With a simple booth, some technological accessories and selling charm, conventions offer simple, inexpensive ways to get your brand on the market.

    2. Target Market

    Trade shows pull in a highly targeted market that is vastly interested in your product. Even though the event is only a few days long, thousands of interested clients come to one location specifically to learn about your product.

    3. New Audience

    This highly targeted market is often interested in one main aspect: new products. They travel to trade shows to learn about new brands, new products, and new solutions to their lifestyles. This is a great opportunity to launch a recently developed, major product.

    4. Face Time

    Trade shows offer more personal time with your client. Instead of communicating through today's technology and phone lines, you can engage in real time conversation and add more of your company's personality and care to your image.

    5. Relationship Builder

    The personal interaction offered at trade shows allows you to establish a direct, more effective relationship with your client. This relationship is valuable in the future as you maintain a connection, thrive off of their business and network through other clients. You can establish a client base through business cards or compiling email lists.

    6. Sales Lead

    New relationships and deeper connections open channels for new sales leads. You may find a new market that hasn't been tapped into yet or you may discover a need for a potential new product.

    7. Small Business Benefit

    Smaller business in a large company world sometimes struggle in establishing themselves in a marketplace. Trade shows allow them to get their name out there and reach thousands of clients at once.

    8. Year Round Promotions

    A one time meeting at a show could result in year round marketing for you and your client. Personally handing out brochures, verbally explaining the product and offering promotional products increases customer awareness about your company. This awareness could last all year if you continue promotional contact and maintain a client relationship.

    9. Giveaway Opportunity

    A major selling strategy is to giveaway either your product or products that have your brand on them. This is a major tactic in the trade show industry and provides customers with not only a new belonging but can enhance your company's awareness in the consumer mind (see number 8).

    10. Direct Selling

    Probably the biggest reason companies market at trade shows is to directly sell their product to the market. It omits the complications of over the internet or over the phone selling and allows you to interact with both your product and client to achieve a successful sale.


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