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Discover 3 Ways QR Codes Can Be Used At Your Next Trade Show

June 13, 2012 | by Robert D. Holland

You've heard of QR codes right?  

Have you ever wondered how you could effectively implement these strange looking QR codes?  

Below you'll find three ways we've seen QR codes implemented effective at trade shows.

First of all, what are QR codes?

You've seen them before, I'm sure.  The square, weird looking images that you might see on the front of a magazine, website, or flyer that look more like a maze than anything else.  

The image to the right is a real live QR code!  Go ahead and scan it and see whatcha' get... 

As you can tell from the excitement and anticipation that you may have just felt as you considered scanning the QR code to the right, these things can be quite effective when leverage in the strategic fashion.

Well, those little QR codes can hold quite a bit of information.  

And if you strategically integrate them into your trade show, they can provide instant information to visitors and exhibitors in a fast, secure, and highly efficient manner.

QR Codes - which you can build here for free -  can point to any number of content types.  

Some of the most popular types of content that are linked to QR codes are videos, flyers, and individual web pages, and even entire websites.  Although in most cases, you want to deliver the most targeted web page or video as possible because after all, the people taking the time to scan your QR code are probably expecting something very relevant.

When it comes to your trade show, there are a lot of different ways that QR code can be integrated.  A trade show is the perfect place for QR codes actually, because everyone is usually walking around with their smartphones and iPads, and it's easy enough to pull out their device and scan quickly scan the QR code.  

Where to place the QR codes, and how to use them effectively can be a bit tricky.  That's why I decided to put together three great ways you can quickly and easily integrate QR codes into your tradeshow that will deliver the desired results of visitor interaction, increased traffic, and a better overall customer experience: 

1)  QR Codes At The Exhibitor Booth

One of the best places to display a QR code is at the exhibitor booth's throughout your trade show.

An exhibitor can use a QR code in a lot of different ways, and all of which would contribute to building the brand of the business and increasing potential customer engagement.  

Here's some of the ways an exhibitor can actually start using their new QR code:

• enter free give a ways
• promote vendor's website
• promote products or services
• present a product video
• submit a name an email to your list

Another great way to integrate a QR code into your trade show is by placing a promotional code directly at your entrance.  

Just like an exhibitor, the trade show can encourage visitors to get more involved with the event itself by holding trade show sponsored give a ways, contests, and promotions.  

These types of actions will help to increase the excitement level of both exhibitors and visitors to your trade show, helping to make them more motivated to be attending your trade show and more excited to walk around and visit all the exhibitors.

3)  Designated QR Codes For Exhibitors

Finally, a third way a trade show can start leveraging QR codes is by creating messages that are specifically for exhibitors.  

A lot of times, a trade show organizer may need to communicate directly with business owners and exhibitors.  These direct lines of communication may consist of special instructions, updates, or other pertinent information that needs to be communicated.  The QR Code can be an effective way for the trade show management team to get messages out to the exhibitors.

So what do you think?   These are three ways we've seen QR codes used effectively at trade shows.  Are there any other ways you've seen exhibitors and trade shows leverage the QR code?

Let us know in the comments below!