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FSI Combines Home & Pet Tradeshow Market, Buys New Jersey Home Show

June 06, 2012 | by Robert D. Holland

FSI, owner of Super Pet Expo, expands their tradeshow operation with the purchase of the home and consumers tradeshow, The New Jersey Home Show.

The pet tradeshow market in the New York metro area is huge, and its growth isn't slowing anytime soon. Retailers from all over the north east come to pet tradeshows to network, build their business, and find great deals on new products to bring into their stores. 

Right along with the explosive growth of the pet tradeshow market, the home and consumer tradeshows and expos are growing equally as strong.  The two tradeshow platforms - pet shows and home shows - tend to go hand and hand because, according to demographic research, most homeowners are also pet owners.

FSI Purchases New Jersey Home Show, Merges The Markets

FSI, a tradeshow organizer, is already at the head of the one of the largest pet tradeshows in the U.S., the Super Pet Expo, which is held in Edison, New Jersey each year.  According to Eric Udler, President of The Super Pet Expo, "there were very few pet events that brought together teeming throngs of pet owners, I wanted to create a fun and exciting event where pet owners would be able to shop for all kinds of cool pet products not found in the big box pet stores. At the same time, I wanted to have a fun, exciting, educational and entertaining atmosphere where families would be welcomed along with their four legged friends."  And it was out of this vision that the Super Pet Expo was born.

It's within these two niche tradeshow markets - home and pet tradeshows - that FSI found an opportunity to combine and expand their growing tradeshow operation.

And now, with its sights looking beyond the Super Pet Expo, FSI has purchased the home and consumer tradeshow, The New Jersey Home Show. The New Jersey Home Show is the perfect match for FSI and their growth in the pet tradeshow business - again, most homeowners are also pet owners. But aside from demographic advantage, the location of both tradeshows was also a big draw for FSI to acquire The New Jersey Home Show. The New Jersey Home Show is capable of posting some serious numbers as well.

The homeshow will see around 30,000 visitors walk through the New Jersey Convention Center, and over 500 exhibitors will be manning the booths throughout the tradeshow floor.  With the size and scope of The New Jersey Homeshow, I could imagine some interactive floor plans would help exhibitors, sponsors, and even guests walking around the tradeshow. Not to mention the benefit to the tradeshow organizers as they work to fill all of the booths throughout the convention center.

FSI Moving Quick To Merge The Tradeshows

FSI has not wasted a single moment capitalizing on their new acquisition of The New Jersey Home Show. They have already launched a brand new website at HomeShowExpo.com that features the tradeshow, exhibitor sign up, and even hotel accommodation deals for those who come to the tradeshow. You can see a strong resemblance between the HomeShowExpo.com website and their Super Pet Expo website at SuperPetExpo.com.

According to The Trade Show News Network, Eric Udler, FSI President responded by saying “as a public show producer, we were already in the market producing the pet shows... and there actually is a lot of crossover attendance with the home show as well. Most pet owners own homes.” FSI is already looking beyond the purchase of the New Jersey Home Show and wants to purchase more tradeshows when the opportunity, and the deal, looks right.