May 18, 2010 | by Kendall Reed
Booth models are commonly known for their sex appeal in order to draw in trade show attendees to a booth. They are a successful marketing strategy in the trade show industry as they succeed in attracting these visitors, but they also embody a slightly negative image through this sex appeal targeted towards a younger male audience.
As they are such a successful promotional strategy, here are some ways to broaden their image and benefit your booth:
Giveaways: Promotional models can further promote your company's promotional products. For instance, models could wear a company shirt or show off a canvas bag with your company's brand.
Attractions: If your booth has incentive activities to draw attendees, such as a prize wheel or money machine, the promotional model can direct the activity. They may draw in further trade show visitors by asking them to try the wheel or offer prizes. This enables you to market the product and the model to further the booth experience through a fun activity.
Comfort: The model can create a more personal atmosphere for the attendee as they offer a warm, welcoming smile and greeting message when trade show visitors pass the booth. Another enticing strategy is having food served at the booth, in which the; model could help distribute to the visitors.
Training the models in use and knowledge of the product can increase visits from trade show attendees and increase your booth's credibility. Some examples are:
Beauty Conventions: Booth models can offer visitors cosmetic advice on what make-up colors compliment their features or explain the newest hairstyle. The models may also act as spokeswomen, telling personal stories about their experience with the product. Finally, they can act as personal assistants to the attendees by giving them a small makeover using your company's product.
Video Game Conventions: Models successfully promote video games through promiscuous outfits or by dressing as one of the game's characters. Another promotional idea is setting up a station where the video game can be played by attendees. The model would then invite visitors to play the game, as well as interact with the game herself to further promote your product.
If conceding with the trade show's rules, models can further your product by extending it beyond your booth and throughout the convention area. Simple tactics as wearing a company T-shirt or modeling a promotional piece, such as a bag, can grab visitors' attention. More interactive strategies involve models distributing promotional materials, such as pens or business cards, and directing trade show attendees towards your booth.
Booth models add a more personal, human element among all of the product and plastic in the trade show atmosphere. Using their presence strategically will boost trade show visitor attendance to your booth and enhance your marketing process.